Web Survey Bibliography
The purpose of this paper is to thoroughly explain how qualitative researchers can design and conduct online interviews to investigate interesting consumer phenomena. A semi-standardized qualitative technique called laddering was applied successfully to an online environment. Laddering allows researchers to reach deeper levels of reality and to reveal the reasons behind the reasons. A web survey that included an opinion leadership scale filled in by 2,472 people served as a springboard for identifying possible participants for the online laddering interviews. In total, 22 online interviews were conducted with opinion leaders in the specific product field of digital music players such as Apple's iPod. Conducting online interviews enabled information to be gathered from an interesting group of respondents that would have been difficult to contact otherwise. The whole online interviewing process was convenient for respondents who did not have to leave their homes and offices for the interviews. In general, respondents enjoyed the online laddering interviewing experience and in particular the relaxed and friendly atmosphere. The most valued attributes of Apple's iPod are “control elements” and “design”, which are linked to values such as hedonism and individuality. The paper is the first to systematically describe how qualitative researchers can conduct laddering interviews online. By explaining the online interviewing process in detail, the authors dispel criticism that qualitative research reports are often unclear, ambiguous and unstructured. Based on the detailed description of the online laddering process, other researchers can use the technique to get deeper insights into interesting consumer phenomena.
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Web survey bibliography (4086)
- Understanding the decision to participate in a survey: motives for refusal and preferred forms of contact...; 2008; Álvarez, R. M., Sevillano, V.
- Non-response in cross-national telephone surveys after the mobile telephone revolution; 2008; Manchin, R., De Keulenaer, F.
- Optimization of costs and errors in mixed-mode surveys; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Cost efficiency in a mixed-mode survey – The Norwegian Rent Marked Survey; 2008; Lagerstrom, B. O.
- Panel Surveys; 2008; Sikkel, D., Hoogendoorn, A.
- Internet Survey Software Tools; 2008; Kaczmirek, L.
- Overview: Online Surveys; 2008; Vehovar, V., Lozar Manfreda, K.
- Analyzing Social Networks via the Internet; 2008; Hogan, B.
- General Approaches to Data Quality and Internet-generated Data; 2008; Rasmussen, K. B.
- Understanding and Managing Legal Issues in Internet Research; 2008; Charlesworth, A.
- Design effects in web surveys: comparing trained and fresh respondents; 2008; Toepoel, V., Das, M., van Soest, A.
- Processing fluency and judgment: Implications for web survey design; 2008; Schwarz, N.
- Graph comprehension: an experiment in displaying data as bar charts, pie charts and tables with and...; 2008; Schonlau, M.
- Online interviews and data quality: A multitrait-multimethod study ; 2008; Scherpenzeel, A.
- Increasing item completion rates in matrix questions ; 2008; Kaczmirek, L.
- The effects of incentives in internet panels: a review; 2008; Goeritz, A.
- Does experience and sample attrition affect response behavior in internet panels? ; 2008; Binswanger, J., Schunk, D.
- The Ethics of Internet Research; 2008; Eynon, R., Fry, J., Schroeder, R.
- The Internet as a Research Medium: An Editorial Introduction to The Sage Handbook of Online Research...; 2008; Lee, R. M., Fielding, N., Blank, G.
- Survey mode effects in smoking status assessment; 2008; Burns, E., Levinson, A.
- Uses of self-anchoring scales in web surveys; 2008; Van Acker, F., Theuns, P.
- Open-ended questions and online surveys: the mode effect in relation to length; 2008; Denscombe, M.
- New survey strategies for radio: the RFM’s “Ouvinte Mais” case study; 2008; Cordeiro, P.
- Dependent Interviewing: Effects on Respondent Burden and Efficiency of Data Collection; 2008; Jaeckle, A.
- From paper to pixels: A comparison of paper and computer formats in psychological assessment ; 2008; Naus, M. J., Philipp, L. M., Samsi, M.
- Web-based network sampling - Efficiency and efficacy of respondent-driven sampling for online research...; 2008; Wejnert, C., Heckathorn, D. D.
- An Evaluation of Respondent Selection Methods for Household Mail Surveys; 2008; Battaglia, M. P., Frankel, M. R., Osborn, L., Mokdad, A., Link, M. W.
- Web-based surveys facilitate undergraduate research and knowledge ; 2008; Steele, S. R.
- The Impact of Nonresponse Rates on Nonresponse Bias; 2008; Groves, R. M., Peytcheva, E.
- Designing and conducting online interviews to investigate interesting consumer phenomena; 2008; Gruber, T., Szmigin, I., Reppel, A. E., Voss, R.
- Comparing response rates from Web and mail surveys: A meta-analysis; 2008; Shih, T.-H., Fan, X.
- Psychological questionnaires and research on the Internet: A literature review; 2008; Orosa, F. J. E., Pinto, I. F., Sales PP
- Health behaviours in people who respond to a web-based survey advertised on regional news media; 2008; Adams, Je., White, Ma.
- Going online - experiences with a web survey; 2008; Kalucy, E., Hordacre, A. L., Patterson, S.
- Response Rates to Expect from Web-Based Surveys and What to Do About It ; 2008; Archer, T. M.
- A very low response rate in an on-line survey of medical practitioners; 2008; Aitken, C., Power, R., Dwyer, R.
- A Primer on Web Surveys; 2008; Austin, T. M., Richter, R. R., Reinking, M. F.
- Measuring ego-centered social networks on the web: Questionnaire design issues ; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G., Hlebec, V.
- Effect of Incentives on Web-Based Surveys; 2008; Su, J., Shao, P., Fang, J.
- Phone respondents reported less mental health problems whereas mail interviewee gave higher physical...; 2008; Ravens-Sieberer, U., Erhart, M., Wetzel, R., Krügel, A., Brambosch, A.
- Does Gender Influence Online Survey Participation? A Record-Linkage Analysis of University Faculty Online...; 2008; Smith, W. G.
- Current Issues Survey Report, 2008; 2008; Allison, D. H., DeBlois, P. B.
- Asking the age question in mail and online surveys; 2008; Gendall, P., Healey, B.
- Mixed mode: the only 'fitness' regime?; 2008; Blyth, B.
- The journal's 50th anniversary; 2008; Mouncey, P.
- Online Research: Painting a Truer Picture; 2008; Lewis, J.
- The business value of quality online research; 2008; Slotwiner, D.
- Assessing the Accuracy of Online Panel Research: A Toolkit for Decision Makers; 2008; Graham, P.
- Key Issues in Research Accuracy: Sources of bias and error in online research; 2008; Dennis, J. M., Callegaro, M.
- Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample ; 2008; Dennis, J. M.